Our vision

Our Vision

We believe every woman has her own natural beauty. With all of our treatments, we aim to make you look like the most gorgeous you can be. You will never walk out of our salon feeling like a completely different person. Instead, we make you feel like the best version of yourself.

To do this, we make sure our treatments have a natural effect. By just making a few small adjustments, we can enhance your natural beauty. For example, we can colour and lift your eyelashes without making them look too flashy, make birth marks or scars less noticeable, or touch up your eyebrows in a way that looks realistic.

Our value

We set ourselves apart by working in a unique way. We give each customer a unique experience by focusing on quality, innovation, and a personal connection with our clients.

Quality is more than just the treatment or the products that we use; It’s an attitude. You experience quality from the moment you enter the salon. It is the coffee that you drink, the atmospheric music in the background and most importantly, us listening and understanding your needs and wishes. To us, every detail counts.

We stay up to date on the latest innovations in the world of beauty and wellness. This way, we can always find the techniques and treatments that are most suitable for you. Whether you are looking for a quick grooming of your eyebrows or a more advanced technique like microblading or microneedling, we’ve got you covered.

We love to make a connection with people from different backgrounds, ages, cultures and wishes. Regardless of age or occupation, all women are welcome and have one thing in common: They are here because they care about showing their natural beauty. Once you walk into Athena Beauty Care you are part of our fast-growing community. We value our regular customers’ trust and loyalty. To show our appreciation, we offer regular promotions and loyalty programs.

Our history

Athena Beauty Care was founded in 2016 by Athena and Ahmad, a young and ambitious couple. They moved to the Netherlands and carefully crafted their plan to open a beauty salon that suited that vision. While Athena is specialised in the beauty treatments, Ahmad is an experienced manager. Their collaboration from different areas of expertise is their biggest strength.

Athena studied Architecture in university and has been artistic ever since she was 15 years old. She obtained her first degree in make up 10 years ago. Since then, she has continued to educate herself by attending beauty trainings and courses. She loves creating art and seeing how it brings joy to the faces of people.

Ahmad studied Economics and holds a master’s degree in Finance. For Athena Beauty Care, he works as Business Developer. His dream is to create a community of women who share one common goal: Boosting their natural beauty and confidence.


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